Privacybeleid

Last updated: April 11, 2025

This Privacy Policy describes how BILLY Footwear EU (the 'Site', 'we', 'us' or 'our') collects, uses and passes on your personal data when you visit our Site, use our services or make a purchase from www.billyfootwear.eu (the 'Site') or otherwise communicate with us through the Site (collectively the 'Services'). For the purpose of this Privacy Policy, "you" and "you" refer to you as a user of the Services, whether you are a customer, website visitor or another person from whom we have collected information under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We post the updated Privacy Policy on the Site, adjust the date to 'Last Updated' and take all other steps required by applicable law.

How we collect and use your personal data

In order to provide the Services, we collect (and have collected for the past twelve months) personal information about you from various sources, as set out below. The information we collect and use depends on your interactions with us.

In addition to the specific use set out below, we may use the information we collect about you to communicate with you, to provide or improve the Services, to comply with all applicable legal obligations, to enforce applicable terms of service, and to protect or defend the Services, our rights and the rights of our users or others.

What personal data we collect

What kind of personal information we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term 'personal data', we mean data that identifys you, relates to you or describes you or that can be related to you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

Information you provide to us directly through our Services may include the following:

Contact details, including your name, address, phone number and email address.

Order details, including your name, billing address, delivery address, payment confirmation, email address and phone number.

Account information, including your username, password, security questions, and other information used for account security.

Customer support information, including the information you share in communication with us, for example when you send a message through the Services.

Some features of the Services may require you to provide us directly with certain information about yourself. You can choose not to provide this information, but in that case you may not be able to use or open these features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services ('Usage Information'). For this purpose, we may use cookies, pixels and similar technologies ("Cookies"). Usage data may contain information about how you visit and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information about your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies that support our Site and Services, such as Shopify.

Our payment processors, who collect payment information (e.g. bank account, credit or debit card details, billing address) to process your payment, fulfill your orders and provide the products or services you request, so that we can execute the agreement we have with you.

When you visit our Site, access or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

All information we obtain from third parties is treated in accordance with this Privacy Policy. See also the section below, Websites and links from third parties.

How we use your personal data

Supply of products and services. We use your personal information to provide you with the Services under the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges and other features and functionalities related to your account. We can also improve your shopping experience by allowing Shopify to match your account with other Shopify services you might want to use. In this case, Shopify processes your data as set out in the Privacy Policy and the Consumer Privacy Policy .

Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications via email, text or mail, and to show you advertisements for products or services. This may mean that your personal data will be used to better tailor the Services and advertisements on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in the sale of our products, according to Art. 6 (1) (f) GDPR.

Security and fraud prevention. We use your personal data to detect, investigate or take action on possible fraudulent, illegal or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password and other access details with anyone else. If you think your account has been hacked, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest to keep our website safe for you and other customers, according to Art. 6 (1) (f) GDPR.

Communication and service improvement. We use your personal information to provide your customer support and to improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services and maintain our business relationship with you in accordance with Art. 6 (1) (f) AVG .

Cookies

Like many other websites, we use Cookies on our Site. Specific information about the Cookies we use to support our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including to remember your actions and preferences), to perform analysis and to gain more insight into user interaction with the Services (in our legitimate interest to manage, improve and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

Most browsers accept Cookies automatically by default, but you can set your browser in the browser settings so that cookies are deleted or rejected. Please note that deleting or blocking cookies may have a negative impact on your user experience and may result in some Services, including certain features and general functionality, not working properly or no longer being available. In addition, blocking Cookies may not completely prevent the way we share information with third parties, such as our advertising partners.

Our website also recognizes the GPC (Global Privacy Control) signal, which allows you to opt out of certain use or disclosure of your data. If you inform us of your preference via GPC, we will treat such a signal as a valid request to unsubscribe from sharing/targeted advertising for the associated browser or device. And if we can link the device that sends the signal to a Shopify account, we also apply the opt-out request to the account. More information about Global Privacy Control can be found at https://globalprivacycontrol.org/. Apart from the Global Privacy Control, we do not recognize any other 'Do Not Track' signals that may be transmitted from your web browser or device.

How we disclose personal data

In certain circumstances, we may disclose your personal data to third parties for contract performance, legitimate purposes and other reasons covered by this Privacy Policy. Such circumstances can be:

With suppliers or other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, handling and…